USEFUL TOOLS. LESS HASSLE.All Five Parameters
Source, medium, campaign, term and content, plus the optional campaign ID.
SEO TOOL / CAMPAIGN TRACKING
Free UTM Link Builder
Build campaign URLs with UTM parameters so Google Analytics can show exactly which ads, emails and posts bring you visitors. Fill in the fields and copy a clean, correctly encoded link.
Existing query strings and #fragments are kept intact, and everything is built privately in your browser.
✓ Free to use · No signup required · Processed in your browser
UTM Link Builder workspace
ENTER YOUR URL · ADD CAMPAIGN DETAILS · COPY THE LINK
Fill in the website URL and the three required fields.
UTM BUILDER WORKSPACEMOSANKIT / SEO & WEBSITE TOOLS
THE BASICS
What Are UTM Parameters?
UTM parameters are short tags added to the end of a link — such as utm_source=newsletter — that tell your analytics tool where a visit came from. When someone clicks a tagged link, the source, medium and campaign are recorded with their session.
Without them, traffic from emails, social posts and ads often gets lumped together as "direct" or "referral". Tagging your links makes campaign reporting accurate.
BUILT FOR THE JOB
Key Features of MoSanKit UTM Link Builder
Clean Encoding
Special characters and spaces are encoded correctly so links never break.
Keeps Your URL Intact
Existing query strings and #fragments are preserved, and old UTM values are replaced.
Consistent Naming
Lowercase everything and swap spaces for underscores to avoid duplicate rows in reports.
Helpful Suggestions
Common sources and mediums are suggested as you type.
Private by Design
Links are built in your browser — nothing is sent anywhere.
QUICK AND SIMPLE
How to Build a UTM Link
01 / URL
Enter your page URL
Paste the full address of the page you are promoting.
02 / SOURCE
Add source and medium
Where the traffic comes from (google, newsletter) and how (cpc, email).
03 / CAMPAIGN
Name your campaign
Use a clear name such as spring_sale_2026.
04 / COPY
Copy your link
Use it in your ad, email or social post.
MADE FOR EVERYDAY WORK
Who Can Use This Tool?
MarketersTrack every campaign and channel accurately.
Social Media ManagersTell which posts drive visits.
Email MarketersCompare newsletters and automations.
PPC SpecialistsTag ads that are not auto-tagged.
AgenciesKeep client campaign naming consistent.
FoundersSee which launch channels actually work.
GOOD TO KNOW
A few things, answered.
Quick answers about using the MoSanKit UTM Link Builder.
Source, medium and campaign are the three most important and are required here. Term (paid keywords), content (to tell similar links apart) and ID are optional.
Use lowercase. Analytics treats "Email" and "email" as different values, which splits your reports. This tool lowercases values by default.
Tagged links point to the same page, and search engines treat them as that page when it has a canonical tag. Avoid using UTM links for internal links on your own site, because they can overwrite the visitor's original source.
Yes. GA4 reads utm_source, utm_medium and utm_campaign automatically and shows them in acquisition reports.
They are kept. The UTM values are added to them, and any old UTM values are replaced.
No. The link is built in your browser.
KEEP BUILDING
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